-          Education

o       Candidate should be a graduate in any discipline

-          Financial Status

o       Should possess the ability to mobilise resources through internal/external means

o       Should have the capability to invest around 50-60% of the project cost

-          Business Experience and Skills

o       The individual should possess 1-3 years of experience in any functional area, preferably at the middle management level

o       Be a first time entrepreneur

o       Be self employed in business

-          Commitment

o       To share vision and values of Direct English in the field of training

o       Commitment to devote full time attention to the venture or to source professional help in running the venture

-          Geographical Knowledge

o       Should have complete knowledge of the regional market